…on providing value to our customers:

We believe in creating Analog IP solutions that precisely cater to our customers needs– be it lowest-power, or the smallest die-area, or providing unique features and functions– in short best-in-class. Our engineers believe in going that extra-mile in applying their creative abilities, in achieving an extra level of performance, power-reduction or die-area reduction, and certainly that extra bit of quality and robustness of the IP.

We like to see that our customers choose our IP cores because of its quality and differentiation… because it is the lowest-power or the lowest die-area… because it provides a unique functionality… because it significantly reduces the cost of the solution… because it is exactly in tune with the needs… because it reduces the time-to-market significantly… or simply put, because it provides the highest value.

Hence our mission has quickly evolved to be one of “Ensuring customer success through
Quality and Differentiation”.

…on people

To sustain this level of competitiveness in the market-place, we strongly believe in nurturing
a talented and empowered team. One that is passionate about excellence, and one that
would continually raise the bar of performance and bench-mark itself with the best in the world, or better still, strive to be the bench-mark itself. We believe in fostering an open and informal environment and providing an atmosphere of trust based on fundamental values.

…our values

Our operations, both internal and external, are based on the fundamental values: